Strategic Web & Brand Design Services for Small Businesses
Building For An
Inclusive Community
“Heather is great to work with. She is organized, pays close attention to detail and communicates well. She never hesitates to ask questions to clarify project requirements and her cheerful, positive attitude makes her a fantastic designer to partner with. I would highly reccommend her services”
— Premise Health
With over a decade of experience, I take a data-driven, deep-level approach to creating inclusive, custom consultation, digital & print solutions that connect with real people to solve real problems that make an impact.
Why Work With Me?
With over a decade of design experience—including agency work and projects for clients big and small—I bring strategic thinking, clean visuals, and a collaborative process to every project. I specialize in creating design solutions that feel true to you, connect with your audience, and actually get results. Whether you're starting fresh or leveling up, I’m here to make the process easy, empowering, and maybe even a little fun :)
The Value It Brings To You:
- I've been part of the queer community for over two decades, and I bring that lived experience into every project—especially when navigating the nuance, visibility, and care this space deserves.
- My goal is to help you grow with clarity and confidence, not overwhelm you with fees or jargon. Transparency, respect, and accessibility are built into how I work.
- As a small business owner, I get the pressure to do a lot with a little. When you thrive, we all do—and that’s the kind of success I design for.
The Value It Brings To You:
- Custom, foundation-based solutions tested in agency spaces with both big & small brands.
- Design versatility makes me capable of using a holistic approach to ensure that all solutions work symbiotically for you.
- Knowing how different solutions, software, and approaches work, I am able to determine efficient, cost-effective approaches that work well within YOUR systems.
The Value It Brings To You:
- Strategic, identity-aligned AI prompts crafted to deliver consistent, high-impact results.
- A precision-driven approach to content and image-based AI, ensuring ethical alignment, brand consistency, and results you can trust.
- Blazing-fast AI-driven solutions designed for seamless scalability and long-term growth.
Growth Through Purpose-Driven Design
Case Study | PFLAG - Fort Collins, CO
PFLAG came to me with a mission rooted in community support and advocacy, and a need for visual and digital tools that matched that impact. Over a year, we collaborated to strengthen their brand presence, streamline internal workflows, and improve accessibility across their design systems.
How I Helped:
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Designed branded event posters and digital assets to increase engagement.
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Provided consulting on visual consistency and audience reach.
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Enhanced their existing website with UX-centered updates to improve clarity, accessibility, and ease of editing
for future designers. -
Designed business cards aligned with their refreshed identity.
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Created and organized Canva file templates for easy use by non-designers within their team.
Hi! My Name Is Heather
(She/Her/They/Them)
Howdy!
I'm a strategy-driven visual designer using the power of definition to bring both clarity and meaning to the visual side of your brand.
Building a brand is more about building trust with your audiences than anything else and while it can be challenging to know where to start, regardless of the branding phase you are in, it’s my mission to help you build that trust. I do this by following a defining, evidence-based approach to how your brand looks and feels to the ones that matter the most--the people you serve and those offering a similar service or product.